During the lockdown, we had meetings on engaging our audience and providing them with something that would help during these challenging times. We recognise that lockdown can negatively affect our mental and physical health. This is why we partnered with one of our clients, All About Cookery, to produce a series of lockdown cooking episodes. We did this after thoughtful consideration of how this could benefit our audience.
“hey it doesn’t hurt to learn a valuable life skill while we have some time on our hands”
During the research, we found that our diets can significantly impact our physical health, and the process of cooking our own healthier foods can also have positive effects on our mental health. And "hey, it doesn't hurt to learn a valuable life skill while we have some time on our hands."
"Our partners at All About Cookery provided us with unique recipes that they think will suit the average student. Meals that are relatively easy to prepare and are cost-efficient. If you have not already, we encourage you to check them out on Instagram at @allaboutcookery. They have some fascinating content on the way! Our host Beadonay will then attempt to give his best shot at preparing the meal successfully the first time! This is to show that the meals are very achievable for any of our student or beginner cook audience out there.
With our skilled team at XPG, we knew we could make engaging videos and edits that our audience would love, but none of us claimed to be experienced cooks, so our marketing and social media team had the task of finding people that had a passion and expertise for cooking that also created engaging content and had an interactive social media presence. This is when we went out and found ourselves a series of guests to appear on the cooking show to provide our episodes and audience with great cooks to watch and learn from, just as our host does. After watching each episode, we encourage you to go ahead and check out our guests' Instagram pages to find more great food that you can try and make for yourself!
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