Launch video

How we assisted with a product extension and created leads

Services

Parley approached us for a product extension to their parley brand. So we had the creatives at XPG Media create the branding and a launch video.

Platforms

corporate website

Result 1

99%

Client Satisfaction

Result 2

50+

Leads Created

Project Overview

Our task for Parley was to create branding for a brand extension for Parley and produce a Short high-octane video for social media and their website on a project they titled 'parley core', which promoted the importance of keeping our oceans and environment safe.

Execution

For the branding, we analysed the current brand used by Parley and created a logo and mockups that match its aesthetic. Due to the corporate and social nature required for the video, we had to produce a video catering to the two differing audiences. We ensured the video was created and provided the information for all the platforms.

Results

The project was a new challenge for our team of editors, and they took it on and succeeded. As a team at XPG Media, we were proud to be part of such a positive message that could impact the world, and this made us reflect on our role as content providers to give voices to positive messages.